Open enrollment season is right around the corner, making now the ideal time to evaluate how you communicate benefit updates to your team. Clear, timely communication not only builds trust but also empowers employees to make informed choices that can save their families both time and money. The more effectively you engage your workforce, the more likely they are to understand and utilize their benefits.
- Start with a Communication Plan: Before open enrollment begins, create a roadmap for what, when, and how you’ll communicate. Consider creating a timeline that includes key dates, enrollment deadlines, and milestones for sending out information. Starting early helps reduce last-minute confusion and ensures employees have enough time to consider their options.
- Use Clear, Simple Language: Benefits can be confusing, especially when insurance jargon gets in the way. Translate complex terms into plain language and provide examples that make options easier to understand. Tools like cost comparisons, plan summaries, and FAQs go a long way in helping employees feel confident in their choices.
- Communicate Across Multiple Channels: Don’t rely on a single message or method. Use posters, flyers, emails, team meetings, intranet posts, text reminders, and even videos. Reaching employees in multiple ways, especially in remote or hybrid settings, increases engagement.
- Highlight What’s New or Changing: Employees are more likely to pay attention when they know something has changed. Be sure to spotlight any updates to plans, premiums, or coverage. Focus on what’s relevant to your employees and how changes may impact their day-to-day needs.
- Make It Interactive: Create space for questions and dialogue. Host live or recorded Q&A sessions, offer decision-support tools, or share short videos that explain key benefits. Personalized support helps employees feel more confident and less overwhelmed.
- Keep the Momentum Going: Open enrollment might only last a few weeks, but benefits education should continue year-round. Use newsletters, wellness campaigns, and follow-up reminders to reinforce how employees can use their benefits effectively throughout the year.
Need help developing an open enrollment communication strategy for your team? Connect with Acadia Benefits, an IMA Company, to learn how we support employers with customized tools, educational resources, and hands-on guidance.
Conner Kennedy
CKennedy@AcadiaBenefits.com
207.822.4385
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